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Merging Traffic Ahead: Paid, Owned and Earned Media
The differences between types of content and content delivery methods were once clearly defined (and handily so), but with social media outlets and an increasing number of mobile devices in play, these...
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Live @Ad Week: The Influence of Social on Brands
Influence is an integral part of all media. The Advertising Week discussion, “Earned Media: If it’s truly earned, then how do you buy it?” (part of the two-hour summit, “Under The Influence: The...
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Convertro Releases Industry-First Attribution Solution to Encompass Paid,...
SANTA MONICA, CALIF. (October 10, 2012) — Convertro, which measures ad campaign effectiveness using cross-attribution of offline and online channels, today announced that it has launched the...
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Get in Control with Paid Media: How PPC and Display Can Put You Back in the...
Ding ding! Let the bout begin. There’s a wrestling match for your ad dollars going on right now. The players — media giants Facebook and Google — are working up a sweat over who will command a greater...
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Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands
With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their...
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Holiday Shopping Trends Among Facebook Friends
‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart - Look online for deals and fill up that cart! The...
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Crossing the Divide: How Digital Marketing Connects Brands to Business
Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes...
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Tech for Technophobes II: The Evolution of Ad Tech
EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of...
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5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’
ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car salesman on the test drive of a lifetime...
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HuffPost Publisher Janet Balis: Balancing Premium Content, Ad Tech, and...
ADOTAS — In early February, when AOL announced its first revenue growth in 8 years, its Huffington Post Media Group figured prominently in the discussion. No surprise there, since the group “is...
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Visual Content is King: Social Video Takes Center Stage
ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social...
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3 Imperatives For Making Online Video Live Up to the Hype
ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip...
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Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens
ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the...
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Study: Paid Media Increases Facebook Organic and Viral Impressions 200%
PORTLAND, OR., October 14, 2013 (ADOTAS) – ShopIgniter, the company that is transforming how brands advertise to social mobile consumers, announced recently the findings of a first-ever benchmark...
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Get in Control with Paid Media: How PPC and Display Can Put You Back in the...
Ding ding! Let the bout begin. There’s a wrestling match for your ad dollars going on right now. The players — media giants Facebook and Google — are working up a sweat over who will command a greater...
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5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’
EDITOR’S NOTE: This article, originally published on March 20, 2013, placed at No. 3 in our 20 most popular articles of the year. ADOTAS – Branded content has been the buzz of the past year, and the...
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Facebook Puts the Brakes on Free Organic Search for Pages
ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving...
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5 Ways Brands Can Drive Earned Media During Big Events
ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a...
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Adobe Report: Facebook Ad Business Continues to Grow
ADOTAS — Today, Adobe released its Q1 Social Intelligence Report analyzing social media data and trends around Facebook and other industry players including Twitter, Pinterest, Tumblr and LinkedIn. The...
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Social Media Advertising: Why Pay to Be Disliked?
ADOTAS – Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first...
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